DQ provides a powerful guest database that brings together insights from every staff and guest interaction at your venue.

Creating Guests

Guests can be created in several ways. The most common is through the booking process. When a booking is made, the guest is automatically created using the booking information or guest list. To create a guest manually (without a booking), visit the Guests page. Click the New Guest button at the top right of the page, and enter the guest’s details.

Property	Description	Required
Name	Full name of the guest	Yes
Phone	Phone number	Yes
Email	Email address	No
Gender	Guest’s gender	No
Notes	Notes for future reference	No

Always add a guest’s phone number—DQ uses this to prevent duplicate records.

Guest Metrics

Guest metrics are generated from interactions recorded in DQ and can help you answer questions such as:

Who they book tables with
How much they spend (including bookings, upsells, tips)
How often they visit
When they first and last attended
Which events they attended (as a booker or a guest)
What types of events they prefer
What they consume (brands/products and quantities)
Lifetime spend and percentile
Spend per visit
Frequency of upgrades or upsells
When they stop attending (churn)
Custom tags like “Banned” or “Artist”
Number of guests they bring (by gender)
Relationships with other guests

These insights are based on all guest interactions with the DQ system—bookings, guest list management, ordering, payments, and more. You can create as many tags as you like, but we recommend limiting each tag type to around 10. Tags provide a high-level overview of a guest’s profile and preferences.

From a guest’s profile, you can click on any tag to see why it was applied and how it was calculated.

Guest History

The Guest History tab displays a timeline of a guest’s full activity at your venue—including bookings, orders, and guest list entries. This is ideal for understanding their past engagement. You can also view a breakdown of previous receipts and copy receipt links if needed.

DQ syncs guests across linked venues, so multi-site operators can view guest history across all locations.

Status Types

DQ automatically assigns a Status to each guest based on their behavior and activity. This helps staff quickly identify key segments such as VIPs, new customers, or churned guests. Status Icons

Status	Description
Regular Booker	Regularly attends your venue as a booker
New Booker	A first-time booker
Churned Booker	A booker who hasn’t returned in twice their usual visit interval
Returning Booker	A booker returning after an extended break
Regular Guest	Regularly appears on guest lists at your venue
Churned Guest	A guest who hasn’t returned in twice their usual visit interval
New Guest	A first-time guest
Returning Guest	A guest returning after an extended break

You can filter guests by status in the search panel and view status statistics on the dashboard.

Venue Data

Explore metrics like upsell ratios, guest retention, and more.

Guest Search

DQ lets you search for guests in two main ways:

Smart Search
Simple Search

Smart Search allows you to use natural language to find guests who meet specific criteria.This is particularly useful for:

Identifying guests who need re-engagement
Finding invitees for brand-specific events

To use it, type your query into the search bar. DQ will apply the relevant filters and show matching guests.

You can filter by any available guest metric or tag, including their relationships with other guests or event types.

Bookings

Menus & Modifiers

General

Guests & Guest Data

Creating Guests

Guest Metrics

Guest History

Status Types

Venue Data

Guest Search

Bookings

Menus & Modifiers

General

​Creating Guests

​Guest Metrics

​Guest History

​Status Types

Venue Data

​Guest Search

Creating Guests

Guest Metrics

Guest History

Status Types

Guest Search