Guests & Guest Data
Getting closer to your customers by creating and inspecting guests
DQ offers you a powerful guest database that draws together insights from every staff and guset interaction with your venue.
Creating Guests
Guests can be created in a number of ways. Most common is through the booking process. When a booking is made, the guest is created automatically from the booking information or from the guestlist added to that booking.
If you wish to create a guest without a booking, you can do so from the Guests page. Simply click the New Guest button in the top right corner of the page, and enter the guests details.
| Property | Description | required |
|---|---|---|
| Name | Full name of user | yes |
| phone | Phone number | yes |
| Email address | no | |
| gender | The gender of the guest | no |
| notes | Ongoing notes for future notice | no |
Guest Metrics
Guest metrics uses data collected from engagements with DQ to answer questions about a guest. For example:
Who they book tables with.
How much they spend, including breaking it down into bookings, upsells, tip, etc.
How often they visit.
When they were first and last at your venue.
What events they attended (as a booker, or as a guest on someone else’s list)
What types of events they attend
What they consume (brands, products) and in what quantities
Lifetime spend with the venue (and percentile)
How much they spend in a single seating
How often the upgrade or upsell
When they churn (eg, when they stop attending)
Custom tags like “banned” or “artist”
How many guests they bring (female and male)
What relationships they have with other guests
Guest insights are drawn from interactions with the DQ system such as making bookings and adding a guestlist, through to operations, ordering and payments.
You can create as many tags as you like, however, we recommend limiting your list to ten tags of a single type. An advantage of tags in guest insights is the ability to quickly get a big picture view of a guest and their preferences.
Guest History
The Guest History tab shows a timeline of a guest’s entire history in your venue, including all orders, bookings, and guestlist entries. This is a great way to get a quick overview of a guests history, and to see how they have interacted with your venue/s.
You can also see breakdowns of their previous receipts, and copy a link to reciepts if needed.
Status Types
We automatically assign “Status” to a guest based on their activity. This is a great way to quickly identify guests that need attention, or are at risk of not returning to your venue. You’ll see this marker regularly on guests throughout DQ.
| Status | Description |
|---|---|
| Regular Booker | Is regurlarly is attending your venue as a booker |
| New Booker | A first time booker in your venue |
| Churned Booker | A Booker who hasn’t returned to your venue in 2x longer than usual |
| Returning Booker | A booker who is returning after an extended break from the venue |
| Regular Guest | regurlarly attending your venue/s on guestlists |
| Churned Guest | A Guest who hasnt returned to your venue in 2x longer than usual |
| New Guest | A first time guest in your venue |
| Returning Guest | A Guest who is returning after an extended break |
Venue Data
Explore information like upsell ratios, guest retention, and more.
Guest Search
DQ Allows you to search guests in two main ways:
Smart search allows you to simply search using natural language to find guests that match a specific criteria.
This is especially useful for identifiying guests in need of re-engagment, or finding potential invitees for specific brand focused events.
To get started, enter a query into the search bar. DQ will create a set of criteria to identify the results you are looking for, then perform the search
DQ Allows you to search and filter by any available guest metric or tag, including relationship a guest has with events or other guests.